Aarni Heiskanen

Aarni Heiskanen, a Finnish construction innovation agent, is hailed as a Top 100 influencer in construction. Aarni has been a pioneer in computer-aided design, he has co-founded a business software company, and worked as a certified management consultant. He runs AE Partners, a business development company. Aarni holds a master's degree in architecture.

Communicating with Consumers is not Easy

Communicating with Consumers is not Easy consumer

Companies in the construction industry mainly sell to and serve other companies. However, many AEC firms already sell directly to consumers, and even if not, the users of the building under construction are consumers. In either case designers and contractors need to know how to interact with a non-professional client.

The Communication Problem of AEC Research

The Communication Problem of AEC Research Innovation

Recently, I’ve discussed with several people the challenges of AEC research. AEC companies are traditionally very practical and task oriented. They find it quite hard to grasp the idea of research that is not directly related to their everyday business. On the other hand, researchers seem to have a hard time communicating their worth.

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