AEC Expert Insights

Trends, insights, and best practices for AEC companies

OpenAsset is committed to empowering AEC firms to maximize the value of their firms’ digital assets, create higher-quality proposals, and win more business. This channel features industry trends, technology insights, and best practices to maximize productivity and scale for growth.

Post-Pandemic Marketing Trends Impacting AEC Marketing

Post-Pandemic Marketing Trends Impacting AEC Marketing

AEC Marketers Report Struggle to Provide Consistent Brand Image The Covid-19 pandemic changed the way we live and work. From construction and real estate to engineering and architecture, hybrid workforces are now the norm throughout the built
AEC Marketing Guide: Software to Include in Your Martech Stack

AEC Marketing Guide: Software to Include in Your Martech Stack

AEC marketing is unlike any other form of marketing because the AEC industry is unlike any industry. To succeed in AEC marketing you need to be more than an expert marketer. You need to be an AEC
2021 United States Construction Survey

2021 United States Construction Survey

Survey Finds Stress and Opportunity in Construction Sector Despite a challenging year, construction firms are largely on track to meet or exceed their goals for 2021. To better understand the state of the construction sector, we leveraged a
Maximizing the Value of Digital Assets in AEC Companies

Maximizing the Value of Digital Assets in AEC Companies

AEC firms have a huge and constantly growing repository of photos and other digital assets. How to manage them effectively for marketing, sales, and PR is the topic of this podcast interview with Daniel Emmerson, Co-Founder and
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