Effective Branding of a Construction Company – Interview with Mark Buckshon

Our interviewee is Mark Buckshon, construction publisher and marketing specialist, President of the Construction News and Report Group. Today’s topic is branding – why it is important, and how to create brand value.

mark buckshon marketing specialistQuoting from Mark’s book Construction Marketing Ideas ,“Your goal in marketing your construction business is to understand and elevate your brand’s value. As its value increases you will capture even higher prices and margins. When your brand is well above average, you will command a significant premium over price-focused competition.”

You can contact Mark via his blog site at and even get a free 30 minute phone or video conversation.

Listen to the interview

About the author

Aarni Heiskanen

Aarni Heiskanen, Construction Innovation Agent, is hailed as a Top 100 influencer in construction. Aarni has been a pioneer in computer-aided design, he has co-founded a business software company, and worked as a certified management consultant. At present, he runs AE Partners, a communication firm. Aarni holds a master's degree in architecture.


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