Businesses are constantly on the lookout for new and innovative ways to promote both their products and services. While there are always exciting new products in the marketing world, sometimes it can be the older approach that can be the most effective. Display advertising is a case in point. Banners have been used for years to promote everything from political leaders to the newest brand of washing powder to hit the market, and there is a reason for their longevity. They work.
However, the fact that they have been around for a long time doesn’t mean that there haven’t been any innovations in the banner world, far from it. With the introduction of the pop up banner and the pull up banner things in the display marketing world have changed considerably. These portable, cost-effective and highly reusable modes of display are a far cry from the banners of old. No longer do you have to endure the nuisance of folding up a heavy banner at the end of a long, hard day at an exhibition or trade show. Now, with the help of pop up banners, UK companies are finding their lives have been made so much easier when it comes to erecting and taking down their business stands. This efficiency is also evident in pull up banners.
UK and overseas exhibitions and trade shows are full of these promotional displays. They work by having the banner rolled around a roller which is situated within the base of the stand itself. All it takes to erect the banner is a quick pull upwards, a pole to be placed in the holes provided and you have an effective marketing tool ready to go. The ease-of-use is definitely a contributing factor in the on-going success of both pop up and pull up banners. UK companies that travel frequently between shows and exhibitions find that the portability is especially handy and can cut the cost of moving their display stands from place to place considerably.
With both pull up and pop up banners, UK businesses are turning potential customers into real profits. Used correctly they can draw customers towards your sales team at an exhibition or alternatively, if you have purchased an outdoor banner, they can be placed outside of a retail shop in order to promote an offer or a new product that can be found in store.
Their versatility doesn’t end there. Many retail outlets now have in store displays that feature both pop up and pull up banners. UK stores have been using these banners for a while now to not only promote a product, but to also change the way a store looks, giving it a fresh feel to returning customers. This is an easily achievable goal as they are so portable and easy to put up and take down.
Wherever you decide to use your banner the one thing you can be sure of is that it will get noticed, and that is exactly what display marketing should be all about.