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Why and How to Productize AEC Services

June 17, 2012

Services are always unique, non-standard experiences, while products are manufactured and thus always the same. Services are flexible and adaptable, while products are rigid. Why should anybody try to ‘productize’ services? Experience has shown that it makes business sense to productize certain services, or parts of them. The trick is to combine the best of…

Four Strategies for Improved Client-Designer Relationships

June 17, 2012

Most designers offer their services through short-term projects, which means that the client-designer relationship is often temporary. What are the other types of designer-client relationships and how are they best managed? The relationship quadrants Two aspects are important when characterizing client-designer relationships: 1) The scope of the service 2) The role of the designer in…

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