The Juno Difference: Reimagining Housing as an Aspirational Product

BJ Siegel of Juno at WDBE 2023

BJ Siegel is the Head of Design and Co-Founder of Juno, a U.S. proptech firm. In his keynote at WDBE 2023 on September 20 in Helsinki, BJ talks about how Juno applies product design principles, continuous development, and branding to housing. The result is an aspirational product that can be replicated and improved, like consumer electronics, phones, and cars.

Juno’s core value is sustainability, and they strive to be responsible and bring sustainability to life in their projects. An industrialized process, the use of mass timber, and low energy consumption during the life cycle of the building all make Juno’s products stand out from more conventional housing projects.

To learn more about Juno, visit

Share This