The Power of AR in Construction with Maret Thatcher

Maret Thatcher Argyle

In this episode of the AEC Business Podcast, host Aarni Heiskanen interviews Maret Thatcher, CEO of Argyle, a construction AR software company.

Maret shares her journey from being a lawyer to diving back into the construction industry with innovative technology. She discusses the excitement of working with various AEC professionals, including architects, engineers, general contractors, and tradespeople who find value in using Argyle’s AR software.

Interest in Augmented Reality is growing

The construction industry’s spatial nature, which involves working in 3D environments, makes AR technology particularly valuable. Visualizing projects in three dimensions can significantly enhance the planning, design, fabrication, and installation processes.

The release of Apple Vision Pro has sparked renewed interest in AR technology within the construction sector. This new device has caught the attention of major enterprises, leading them to consider how they can adopt and utilize AR in their projects.

New platforms and software companies that have been developing AR solutions since the early days of HoloLens 1 have contributed to a robust ecosystem of innovative software tailored specifically for the construction industry.

AR serves several segments of the industry

The use of AR technology in construction allows for more efficient and accurate project execution, ultimately leading to improved outcomes and reduced costs.

As Maret mentions, interest in AR technology is not limited to just one segment of the industry. Architects, engineers, general contractors, tradespeople, and even union pipefitters and electricians are showing enthusiasm for incorporating AR into their workflows.

The hands-on nature of these trades makes them particularly well-suited for leveraging AR technology to enhance their daily tasks and improve project outcomes.

The secret sauce of Argyle

Argyle’s AR software is specifically designed to address the challenge of aligning virtual models with reality in the construction industry. The alignment feature is crucial for tasks such as design verification, quality assurance, and installation processes.

Maret mentions that historically, model calibration or alignment has been one of the biggest challenges in construction augmented reality. This difficulty has hindered the widespread adoption of AR technology.

Argyle has tackled the problem by developing user-friendly tools that simplify the alignment process for field workers.

A tool for professionals

The episode emphasizes that Argyle’s AR software is preferred when professional work is needed on the site. The technology is particularly useful for tasks like installation, where precision and accuracy are essential.

By leveraging AR technology, field workers can visualize and interact with virtual models in a way that enhances their workflow and decision-making processes.

The implementation of Argyle offers a minimal learning curve for field users. Maret mentions that using the software is akin to playing a video game for field workers, making it easy and intuitive for them to adopt.

To learn more about Argyle, visit Connect with Maret on LinkedIn.

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