How Today’s Potential Buyers Evaluate AE Firms

In the past, prospects looked primarily to referrals and references for insight when they evaluated AE firms. But the game has changed, and new tools like SEO and social media raise new questions. How are buyers really checking out sellers today, and which tools no longer get the job done?

Hinge Marketing conducted wide-ranging research on over 1000 professional services purchasers to find out. They have unpacked the answers in a new research report, Beyond Referrals: How Today’s Buyers Check You Out.

Download your copy of the new report at

About the author

Aarni Heiskanen

Aarni Heiskanen, Construction Innovation Agent, is hailed as a Top 100 influencer in construction. Aarni has been a pioneer in computer-aided design, he has co-founded a business software company, and worked as a certified management consultant. At present, he runs AE Partners, a construction industry communication firm. Aarni holds a master's degree in architecture.


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